# identity.md

## Organization Overview
- **Company Name:** Living Proof
- **Mission:** To provide award-winning, science-backed haircare products formulated for all hair types and textures, embodying the belief that "We are the science, you are the Living Proof."
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Driven by scientific innovation and a commitment to delivering effective haircare solutions. Learn more about our story: [https://livingproof.com/pages/our-story](https://livingproof.com/pages/our-story)

## Operations & Structure
- **Business Model and Operational Approach:** Direct-to-consumer sales of science-backed haircare products through an e-commerce platform.
- **Location(s) and Geographic Presence:** Operates primarily through its e-commerce platform, serving customers in the US.
- **Key Partnerships and Affiliations:** Details forthcoming.